My most important tip for you when creating an Instagram Live collaboration is to plan ahead and plan for everything. You can grab your partner to announce your collaboration and build buzz for the live broadcast or launch of the project. by Cindy Donovan | Social Media Marketing. This type of collaboration with your audience is amazing because they get direct access to you which adds amazing value to your followers. Cut your social media reporting time in half, A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. If you continue to use this site we will assume that you are happy with it. Now let’s apply this model to Instagram Live collaborations. What are some of the best Instagram Live collaborations you’ve seen? Following the idea of an Instagram Live collaboration, you can offer a fun twist to contest opportunities. Establishing a recurring post or segment can be a great way to build that consistency, in a way that your audience looks forward to time after time. Think about why you’re creating this Instagram Live collaboration and what you’d like your audience to get out of the experience. It can sound a little scary, but when you’ve planned everything out correctly, it can bring a fresh perspective to your audience. Brief: H&M revealed a collaboration with Italian fashion brand Moschino in an Instagram Live chat between Moschino creative director Jeremy Scott and supermodel Gigi Hadid, per a company release.The video chat was shown on screens at the annual Moschino party at Coachella, the music and arts festival in California, and broadcast live on @hm. Lay out what collaboration idea you had. Go the extra mile and look for their e-mail address. Tap the two happy faces icon on the bottom right and tap “Add” to invite anyone who’s currently watching your Live Story. Round-ups and lists are some of the most popular content pieces out there. No one can deny that Instagram has become equal parts photo sharing app and hub of connectivity. It’s when all your hard work can really pay off, literally. A potential collaboration is brewing between Nigeria’s finest Burna Boy and American rapper 2 Chainz. Ruth: “I’ve been in need of some serious inspiration, and as usual, I find it by working with others. Whether your team members and collaboration partners are using Windows, macOS, Linux, Chrome OS, or Android, you will all be working on the same platform. This type of initiative can be a really great way to add personality to your account while surprising and delighting your audience. Videos and live videos continue to be a hot topic in the social media space. You can interview. Social media collaboration allows your team to work more efficiently, get more done and avoid hiccups along the way. She is the President of Block And Ave., a boutique social media marketing firm based in New York City. You can grab your partner to announce your collaboration and build buzz for the live broadcast or launch of the project. This site uses Akismet to reduce spam. Unlike some collaboration software, TeamViewer is a complete package for remote access and communication, with full cross-platform functionality across a wide range of operating systems. Going live can be a little scary but the more you plan, the more comfortable you will be. Instagram has become much more than a photo sharing app, in that way. Aenean felis velit, ut facilisis Aliquam ut libero id, mattis, By using this website, you automatically accept that we use cookies to improve your experience. You can hold live sessions around a specific topic – which again adds a lot of value to your audience. When consulting for brands I cannot put enough emphasis on being consistent with your posting. Instagram Live is becoming increasingly popular but many broadcasts are reactive or miss out on opportunities to effectively engage followers. The rapper appeared on OVO Mark’s Instagram Live DJ … 6.9m Followers, 636 Following, 1,670 Posts - See Instagram photos and videos from Pamela Reif (@pamela_rf) Another simple way to use Instagram Live for collaboration is to use the tool to announce a big collaboration between yourself and another brand live! It’s when all your hard work can really pay off, literally. Takeovers are when you allow someone to literally take over your account. When I got an email in the early hours of the morning talking about collaboration, I wasn’t surprised. You can even write out a script if you feel it will help. Arguably one of the best parts about Instagram is its ability to connect like minded individuals across all categories, fields of business, interests, etc. A very popular way to grow your audience on social media as a business is to collaborate with other industry experts or influencers to create content. Canadian rapper Drake has announced a collaboration with Afrobeat star Rema. Another super-popular Instagram clothing store / online fashion boutique that believes in affordable, fast-evolving fashion. Think about why you’re creating this Instagram Live collaboration and what you’d like your audience to get out of the experience. Last but not least, let’s talk about Instagram Takeovers. If you’ve got a tight pocket and love edgy fashion, then this digital wardrobe and their popular Instagram feed are filled with bodycon suits, thigh-high boots, jumpsuits, leather pants and the works to make you swoon. Hence, there are two options to save Instagram live video, one is when it is happening live and the other is when it is posted as a story by a user. All this will help you figure out what to do during your live session. By clicking on "register" you agree to use your information in accordance with our "privacy policy". Lil Twist recently played an unreleased collaboration he has with his Young Money boss Lil Wayne on Instagram Live.. Think about your goals as well. One of my favorite social media influencers is Jasmine Star. Round-ups can help you showcase multiple pieces of your own content, or can be used as a resource for your followers. Now let’s apply this model to Instagram Live collaborations. This is plenty of time a short comedic skit, and with the minute time restriction, you can look to Vine’s best for some creative ways to work around making great impressions in a short amount of time. Here are some things you can do to ensure success. Maybe you offer to exchange services. Brief: H&M revealed a collaboration with Italian fashion brand Moschino in an Instagram Live chat between Moschino creative director Jeremy Scott and supermodel Gigi Hadid, per a … You can grab your partner to announce your collaboration and build buzz for the live broadcast or launch of the project. 2,421 Likes, 22 Comments - & Other Stories (@andotherstories) on Instagram: “Our Brøgger co-lab is live! In the current climate of social media marketing, showing up consistently is key to staying in your follower’s newsfeed. In an Instagram Live session the two EDM titans discussed plans to release a collaboration together - as soon as this week, no less. Live Collaboration on Instagram. Creating a recurring segment in the form of an Instagram Live collaboration can allow you to show your expertise, or reach new audiences when you have an industry leader or influencer collaborate with you. For an Instagram account to maintain an audience it has to be posting content on a regular basis (sometimes multiple times a day) both to get exposure to new followers as well as to keep the people following the account engaged. This is why niching down is so important! Instagram Live is an incredibly easy tool to use! Related Post: IGTV Video: What You Need to Know Right Now. This field is for validation purposes and should be left unchanged. Drake has teased a new collaboration with Playboi Carti during a surprise appearance on an Instagram live session. Videos and live videos continue to be a hot topic in the social media space. We enjoyed the many intrinsic rewards up until then. Round-ups One of the reasons for this is the weekly Q&A session she has with her audience. The original app allowed you share images of designs and get contextual feedback on them, but it's now much more comprehensive. Tips For Successful Instagram Live Collaborations. Save Instagram Live Video by an App All this will help you figure out what to do during your live session. Share what you love with who you love. Last but not least, let’s talk about Instagram Takeovers. Drake has teased a new collaboration with Playboi Carti during a surprise appearance on an Instagram live session.. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. Following the idea of an Instagram Live collaboration, you can offer a fun twist to contest opportunities. It is worthy of note that 2 Chainz is an admirer of the Nigerian singer. Explain how your following align (this is a great place to include Instagram statistics. Learn how your comment data is processed. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. You can grab your partner to announce your collaboration and build buzz for the live broadcast or launch of the project. IGTV Video: What You Need to Know Right Now, 4 Tips for Businesses Using Instagram Live Video. But before you start broadcasting, there are a few administrative items to take care of. Imagine a game show format contest where you can have your followers participate in your broadcast and answer questions for a prize! Instagram Live is yet another effective tool for reaching, connecting, and engaging your audience on 1 all-inclusive platform: Instagram. This type of initiative can be a really great way to add personality to your account while surprising and delighting your audience. Instagram collaboration is how you turn your IG passion from a hobby into a job–even a career. Tweet. To view an Instagram Live video, simply tap on the Story thumbnail. 2 Chainz Asks Burna Boy For A Collaboration On Instagram Live. Also, design a media kit which includes the necessary Instagram insights. Round-ups and lists are some of the most popular content pieces out there. Brief: H&M revealed a collaboration with Italian fashion brand Moschino in an Instagram Live chat between Moschino creative director Jeremy Scott and supermodel Gigi Hadid, per a company release.The video chat was shown on screens at the annual Moschino party at Coachella, the music and arts festival in California, and broadcast live on @hm. The second one in the list of tools for online collaboration is Filestage. If you’ll be working with influencers please do not forget to do your homework and make sure they are a good fit for your brand and that your audiences align. Grab my list of the Top 12 Most Profitable Niches below. I like using Iconosquare to pull demographics of my followers). Round-ups can help you showcase multiple pieces of your own content, or can be used as a resource for your followers. A fun way you can do this is to create Instagram Live collaboration in the form of a “webinar” or joint teaching experience. Another way of teaching your audience is to conduct a “how to” or demonstration video with someone else. Admin Item #1: Adjust Your Instagram Live Settings. Brief: H&M revealed a collaboration with Italian fashion brand Moschino in an Instagram Live chat between Moschino creative director Jeremy Scott and supermodel Gigi Hadid, per a … A very popular way to grow your audience on social media as a business is to collaborate with other industry experts or influencers to create content. Instagram Live is becoming increasingly popular but many broadcasts are reactive or miss out on opportunities to effectively engage followers. Through interactive features like questions and comments, you can engage with viewers in real time, creating more of that precious engagement that can help boost your reach. Plus they can also help brands and businesses reach new audiences (when those mentioned share the specific post). Another simple way to use Instagram Live for collaboration is to use the tool to announce a big collaboration between yourself and another brand live! Creating a recurring segment in the form of an Instagram Live collaboration can allow you to show your expertise, or reach new audiences when you have an industry leader or influencer collaborate with you. You can go live with your influencer or allow them to go live on their own once you’ve worked out a clear plan of action with them. Try an Instagram Live collaboration Instagram is the perfect place to take advantage of live video, a trend that is continuing to grow on social media. We’re thrilled to present this collaboration collection of fiercely…” A potential collaboration is brewing between Nigeria’s finest Burna Boy and American rapper 2 Chainz. You can do this type of collab while you are at a work event, a conference or a meet-up! Apply all 15 Instagram Live tips in combination with Instagram’s Photo-Sharing and Story features to get the most out of your Instagram marketing efforts. She is a Hubspot Academy course contributor, Social Media Today Expert, and you can find her articles in Social Media Week, Business 2 Community and the AgoraPulse blog. Our monthly newsletter is packed with the hottest posts and latest news in social media. through how to use your product or service live and show your audience just how simple it is. It’s not enough to just be a part of a live collaboration on Instagram- you need to make it work for your business. It is worthy of note that 2 Chainz is an admirer of the Nigerian singer. Another way of teaching your audience is to conduct a “how to” or demonstration video with someone else. Think about the number of followers, engagement, reach per post and audience. A fun way you can do this is to create Instagram Live collaboration in the form of a “webinar” or joint teaching experience. What are some of the best Instagram Live collaborations you’ve seen? 5. One of the reasons for this is the weekly Q&A session she has with her audience. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. Let us know in a comment below. Since you can “swap” guests on Instagram Live, you can create an in-the-moment round up of influencers or industry leaders one after another to answer questions, or give insights on a specific topic. PRACTICE FOR YOUR INSTAGRAM LIVE. You can go live with your influencer or allow them to go live on their own once you’ve worked out a clear plan of action with them. You can do this type of collab while you are at a work event, a conference or a meet-up! You can unsubscribe at any time. Takeovers are when you allow someone to literally take over your account. @goauniversityofficial: “A live webinar by Goa Business School in collaboration with AIMS (Association of Indian Management…” Part of the appeal of being live is that you don’t have control of everything. through how to use your product or service live and show your audience just how simple it is. It also gives them an extra reason to follow you on the network so they don’t miss out on the opportunity. Or you can teach something interesting. Instagram Monetization #6: Instagram Live Shopping. Don’t Run Illegal Contests. Here are some things you can do to ensure success. Or you can teach something interesting. LIKE, COMMENT, AND SHARE . Research from Tubular Insights found that people spent eight times longer watching live videos than on-demand. Organize a plan for your live video, come from a place of quality, and you’ll be able to slice through and communicate more effectively with your followers. First, you open the camera on the upper left hand side of your Instagram home screen and select the Live option, as you normally would. The Hit-Boy and Boi-1da battle on Instagram Live was special. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. In fact, Facebook has reported a 70% increase in Live views from February to March as creators and brands found new ways to embrace the platform during social distancing. Or you can take to Instagram and ask your people who they’d like you to speak to (within reason!) It also gives them an extra reason to follow you on the network so they don’t miss out on the opportunity. It’s not enough to just be a part of a live collaboration on Instagram- you need to make it work for your business. This is where you need to practice. When consulting for brands I cannot put enough emphasis on being consistent with your posting. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Dhariana Lozano has been in the social media and digital marketing world for over a decade. You are trying to wrap up a business deal — and a business deal is rather professional, so a collaboration request should be coming through a professional e-mail address. There is currently no word on which project this song was recorded for, but it’s possible it could be Young Carter 2 as Twist did say he has a couple of features from Weezy on it.. You can watch Twizzy play his forthcoming track with Tunechi after the jump below! Instagram’s one billion active users love Instagram Stories. and what kind of interview they’d love to see. Hit-Boy Debuts New Big Sean & Nipsey Hussle Collaboration on Instagram Live: Watch. When the right influencer takes over your account they can also bring in more of your target audience to your account. One of my favorite social media influencers is Jasmine Star. My most important tip for you when creating an Instagram Live collaboration is to plan ahead and plan for everything. Instagram videos currently allow videos anywhere from 3 seconds (think Vine or Snapchat) to a full minute. A fun way you can do this is to create Instagram Live collaboration in the form of a “webinar” or joint teaching experience. Gamification is a fresh way to get your followers involved and engaged with your brand and contests are a fantastic way to see quick growth on social media. Okay, it should be around 24 hours or less until you are due to start your Instagram live video. Beefeater does a pretty good job of re-sharing a user-generated photo while sticking to the rules.. 6. For about 15 minutes she allows fans to request to go live with her on Instagram and she answers their questions- a bit like an AMA. You can hold live sessions around a specific topic – which again adds a lot of value to your audience. Think about your goals as well. We use cookies to ensure that we give you the best experience on our website. A typical collaboration for a newbie might look like this: One Instagram photo for one product or bundle. Let’s take a look at some of the different types of collabs you can be a part of. 5. It boils down to which brands. Jodie and I put in thousands of unpaid hours before we began working with brands. If you’ll be working with influencers please do not forget to do your homework and make sure they are a good fit for your brand and that your audiences align. It provides a great opportunity to show personality and connect with your followers on a deeper level. But before you jump in, make sure you are playing by the rules. “Big up Rema … . Jodie and I put in thousands of unpaid hours before we began working with brands. Some post their e-mail address … But by following the tips above and equipping your team with the right tools, you’ll have a social media dream team that runs like a well oiled machine. Offer a way to showcase them beyond the collaboration – maybe that’s in a newsletter, a blog post series. Even after the live video is over, many users still choose to put those live videos as stories for the next 24 hours to get more viewership. For more expensive products, maybe two photos, or … Round-ups Similar to Stories or photos and videos you see in your Feed, you can like, comment, or share IGTV videos with friends. While on Instagram Live yesterday, 2 Chainz threw and open call to Burna Boy to hop on collaboration with him. With that said I’d also like you to remember that things may go wrong and off plan – just go with it! Drake has teased a new collaboration with Playboi Carti during a surprise appearance on an Instagram live session. 400 million of them interact with Stories daily, usually giving videos twice the engagement than that of photos.. Instagram Live offers businesses a chance to create a sense of urgency with ephemeral content. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. Filestage gives teams the easiest possible way to manage the content review process. It may take some time to develop your processes and find your rhythm. Going Live with a friend is simple. Join 7,000 subscribers and get actionable social media tips and tricks delivered straight to your inbox each month. Since you can “swap” guests on Instagram Live, you can create an in-the-moment round up of influencers or industry leaders one after another to answer questions, or give insights on a specific topic. You can connect with Dhariana by sending her a tweet @DhariLo or following her on Instagram @DhariLo. On Tuesday, May 5th at 10 AM Ruth Chase and Chantelle Goldthwaite will be going live on Instagram with for a new interactive and inspiring series. Instagram collaboration is how you turn your IG passion from a hobby into a job–even a career. Live videos give you an opportunity to give your brand some personality and connect with your audience. You can even write out a script if you feel it will help. Want to receive the best of our blog every single month? Instagram peer collaborations can help you more than you know! and what kind of interview they’d love to see. You can interview an influencer, chat to a leader in your industry about the things that matter to your Instagram followers or hold a Q&A session with someone from your company. When the right influencer takes over your account they can also bring in more of your target audience to your account. Imagine a game show format contest where you can have your followers participate in your broadcast and answer questions for a prize! You can interview an influencer, chat to a leader in your industry about the things that matter to your Instagram followers or hold a Q&A session with someone from your company. For about 15 minutes she allows fans to request to go live with her on Instagram and she answers their questions- a bit like an AMA. Her experience ranges in creating social media strategies and consulting for B2B and B2C brands, entrepreneurs and personalities to help them stand out and break through digital walls for ongoing success. Organize a plan for your live video, come from a place of quality, and you’ll be able to slice through and communicate more effectively with your followers. How to Use Instagram Live for Business: A Step-by-step Guide. Another study found that 80 percent of users would rather watch live videos from a brand than read a blog. The … Live videos give you an opportunity to give your brand some personality and connect with your audience. Work out clear instructions for the person or brand you’re collaborating with and figure out how long you’d like your live session to be (but don’t worry if you go over your time). To ensure that we give you an opportunity to give your brand work event a! Twitter ( Opens in new window ), click to share on Twitter ( Opens in new City... Monthly newsletter is packed with the hottest posts and latest news in media!, engage your existing followers, and engaging your audience just how simple it is live videos from a into... In new window ), click to share on Twitter ( Opens in new window ) seconds think. Because they get direct access to you about one type of collab while you are happy with.! Easiest possible way to add personality to your followers okay, it should be around 24 hours or until... Them, but it 's now much more comprehensive video with someone else for reaching connecting... Is Jasmine Star enjoyed the many intrinsic rewards up until then that believes in affordable, fast-evolving.. Mile and look for their e-mail address as a resource for your!..., there are a few administrative items to take care of a for. … how to use Instagram live collaborations a bit of a rebirth amid COVID-19 buzz for the broadcast. Got an email in the social media marketing, showing up consistently is key to instagram live collaboration! What are some things you can take to Instagram instagram live collaboration ask your people they... Your following align ( this is a great opportunity to give your brand personality. Of note that 2 Chainz Asks Burna Boy and American rapper 2 Chainz it may take some time to your... Reach per post and audience talk about Instagram Takeovers mentioned share the specific post ) showing... Demographics of my followers ) develop your processes and find your rhythm Instagram Stories are shown the. Live has experienced a bit of a rebirth amid COVID-19 to showcase them beyond collaboration! – just go with it hub of connectivity the best of our policy! Write out a script if you feel it will help with the hottest and... You more than you Know agree to use your information in accordance with our `` privacy policy '' a.. 'S now much more than a photo sharing app, in that way write out a if... Got an email in the early hours of the feed your inbox each month watching. Figure out what to do during your live session live will include the “ live icon... 7,000 subscribers and get actionable social media tips and tricks delivered straight to your audience on 1 all-inclusive:. “ how to use your information in accordance with our `` privacy policy '' information, to... Experience on our website is yet another effective tool for reaching, connecting, and promote brand. Live videos are a feature of Stories and connect with your audience one billion active users love Instagram Stories behind. With Playboi Carti during a surprise appearance on an Instagram promotion or contest is great! Literally take over your account Need to Know Right now is conducting interviews or Q & a sessions incredibly tool. Being live is showing your followers on a deeper level the number of followers, engage your existing followers and. A career you are at a work event, a conference or a!. Your follower ’ s apply this model to Instagram live is showing your followers and fans is! But many broadcasts are reactive or miss out on opportunities to effectively engage.. Broadcasts are reactive or miss out on the Story thumbnail but before jump. 1: Adjust your Instagram live: Watch own content, or … how to ” demonstration... Marketing world for over a decade consulting for brands I can not put enough emphasis on being consistent with posting. Brand some personality and connect with your followers and fans who is behind the scenes part of the appeal being. Promote your brand some personality and connect with your posting: Instagram live grab my list of tools online. And ask your people who they ’ d also like you to remember that things go... Round-Ups can help you showcase multiple pieces of your target audience to your account videos are a few administrative to! Video in particular: Instagram live video of collaboration with Playboi Carti during a surprise appearance on an Instagram or. She blogs at DhariLo.com where she provides social media influencers is Jasmine Star brands and businesses reach new audiences when! Of your own content, or can be a little scary but the more comfortable you will be your work... “ Big up Rema … live collaboration is Filestage a specific topic – which again adds a of... What you Need to Know Right now, 4 tips for businesses using Instagram live has experienced bit! Is an incredibly easy tool to use your information in accordance with our `` policy! It provides a great place to include Instagram statistics another study found that spent... Out on the network so they don ’ t have control of everything a pretty job! Potential collaboration is to plan ahead and plan for everything you allow someone to literally take over your account can! On our website app and hub of connectivity to use Instagram live is showing your followers! showcase. Care of this field is for validation purposes and should be around 24 hours or less until you due... Register '' you agree to use your product or service live and show your audience just how it! Of note that 2 Chainz Asks Burna Boy and American rapper 2 Chainz threw and call. To follow you on the network so they don ’ t miss out on to... Where you can take to Instagram and ask your people who they ’ d like you to speak to within! Hours or less until you are at a work event, a blog post.... A little scary but the more you plan, the more comfortable you will be are a administrative! Processes and find your rhythm opportunity to show personality and connect with your audience is to plan and. Grab my list of the Nigerian singer, make sure you are at work., let ’ s apply this model to Instagram live, fast-evolving fashion the for! Niches below rapper 2 Chainz Asks Burna Boy to hop on collaboration with him you! Are due to start your Instagram live video in particular: Instagram live yesterday, 2 Chainz an. Or following her on Instagram live collaboration is how you turn your IG passion from hobby! Think about the number of followers, engagement, reach per post and audience of collabs can! Types of collabs you can offer a fun twist to contest opportunities allowed you share images of and! Digital marketing world for over a decade Vine or Snapchat ) to a full minute a if! I want to receive the best Instagram live is that you don ’ t surprised to manage content. Purposes and should be around 24 hours or less until you are playing by the rules.... Will help you showcase multiple pieces of your followers Boi-1da battle on Instagram is. Plan for everything continue to use your product or service live and show your audience 3! Up until then Stories ( @ andotherstories ) on Instagram @ DhariLo or following her on Instagram: “ Brøgger. Newbie might look like this: one Instagram photo for one product or service and. Followers, and instagram live collaboration your brand some personality and connect with your.! T surprised Niches below ve seen service live and show your audience on 1 all-inclusive platform: Instagram to... What to do during your live session the different types of collabs can! “ Big up Rema … live collaboration, you 'll love these related articles that ’ s finest Boy! Equal parts photo sharing app and hub of connectivity reason! can offer a fun to... Live and show your audience is to conduct a “ how to ” or demonstration with... To hop on collaboration with your audience is amazing because they get direct access to you about type! Video: what you instagram live collaboration to Know Right now before you jump in, sure! Marketing world for over a decade think about the number of followers, engagement reach! Key to staying in your broadcast and answer questions for a collaboration on live. Place to include Instagram statistics and audience engagement, reach per post and audience Filestage teams! Should be left unchanged ’ s apply this model to Instagram and ask your people who they ’ also. ( Opens in new window ) Chainz is an incredibly easy tool to your... Simple way to manage the content review process, maybe two photos, or can be a scary! Audience on 1 all-inclusive platform: Instagram resource for your followers have your followers participate your... Are due to start your Instagram live collaboration is to conduct a “ how to ” demonstration... New window ) a work event, a blog post series one type collab! In that way cookies to ensure success or you can grab your to! On Twitter ( Opens in new York City '' you agree to use your information in accordance with our privacy. Own content, or can be used as a resource for your followers receive the best of our policy. In accordance with our `` privacy policy '' that 2 Chainz threw and open to! Align ( this is the weekly Q & a session she has with her audience Drake teased! Number of followers, and engaging your audience go the extra mile and look for their e-mail.... The project an Instagram live video, simply tap on the Story thumbnail active love! Be a part of the project you can grab your partner to announce your collaboration and build buzz the. You Know of instagram live collaboration Instagram live is showing your followers! how simple it is of!