Make a great collaboration pitch with these email sample template examples. Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate space for their blog readership and their Instagram follower segment: We’ve separated the two in the Later media kit template to make it easier for brands to appreciate your different audiences. My podcast [link to social channels] gets 10000000 listeners per month [statistic]. Remember: great media pitches play on the ide… For example, if you want the brand to reply to you via email, ask them to. Position Yourself Differently. How you market yourself on social media is crucial for landing the right gigs with the right brands. Successful bloggers and influencers know how to pitch themselves. When you pitch companies or agencies, keep your pitch letter short, sweet and to the point. Templates are fine as a starting point (provided they’re actually good), but leave plenty of room to personalize your pitches. We’re going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template we’ve created. Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. Don’t forget you can change up the colors in the template to match your own brand style. with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. With the brand catalogue, influencers just like you can browse potential brand campaigns and reach out to them, completely free! Looking to learn more about what brands look for in an influencer when they consider a partnership? To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Ask yourself the following questions: Knowing who your follower base is will help you to demonstrate your value. Pitch Decks 16 slides. In our interview with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. She’s been... Instagram constantly update their algorithm and platform. What's more, understanding the fundamentals of pitching means you are more likely to win collaborations with the brands that you like the most. Note: the aim here is to build a long term working relationship with these brands. Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. The Related Story Email. Your Instagram engagement rate is automatically calculated for you! Don't just look at your own demographics though, take a holistic approach to look at the brands target demographic and the industry's as well. Your media kit should reflect not only your social growth and status but also your personal brand and style. If you’re looking for a simple and super-quick template to get your media kit created in record time, try out our free template! In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals. Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day. If you’re a long established influencer, it probably isn’t your first time collaborating with brands on social media or for special projects. Don’t worry if you don’t have a Photoshop subscription, you can get a 7-day free trial here. Your follower base is likely to vary from platform to platform. Just fill out the form below to download the template: … Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. They’ll look at things like geographic distribution (where your followers are located), age breakdown (how old they are), gender, language, approximate income, and more. Looking for some font inspo? … Initial outreach template. Check out the free to use Google Fonts! Remember your media kit will tell a story about you and your brand, so there’s no need to write a novel! So while you don’t have to be formal, you do have to be professional. IF responses to your pitch … Your email address will not be published. The 3 Key Ingredients in a Successful Influencer Pitch When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch … You don’t need tons of testimonials to make an impact. 3. This means media pitches require personalized outreach and research beforehand in order to understand what a journalist or influencer cares about, writes on and how you can help contribute to their beat. Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! Congratulations! No pressure. To install the template font to your desktop, simply open the font provided and click “Install Font.”. So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit! One of my favourite product's is [SPECIFIC PRODUCT] because [REASON]. I'm a blogger and run the popular travel blog [LINK TO YOUR CONTENT]. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! This way, you'll get a clearer idea as to whether your audience matches up with the brand in question. For some influencers, finding the right brands to partner with is time consuming. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. Collaboration opportunities. Available in (US) 8.5x11, (A4) 8.27x11.69. Click Export > Artboard to PDF. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! If you'd like to collaborate together then in return for a complimentary stay, I'd be happy to have a solo review post on my blog as well as feature you in three Instagram photos and regular story updates during my stay. The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. And that’s it! The reason this is so important is trust. With social media influencers, the proof is in the pudding. Easy, right? Instantly Download influencer Media Kit Templates, Samples & Examples in Adobe Photoshop (PSD) Format. Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. When crafting your pitch email you'll want to cover the following: 2. To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: We’re big fans of Canva here at Later! How you’ll provide value to the influencer is the most important part of your first email. Pitch to an Influencer Influencers have thousands, if not millions, of followers on their various social media channels. Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! Thanks for taking the time to read my email. Sharing past collaborations gives your prospective sponsors a sense of what’s important to you, your style of collaboration, and of course, your professionalism. Your personal brand is everything. It’s a fine balance between a positive introduction and a business pitch, so it’s worth spending the time and effort to draft and edit your bio until you’re 100% happy with it! Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. Make sure the company or brand you are pitching is a fantastic fit … When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. You should have this in mind when you go ahead and pitch your brands, however also be prepared to negotiate. Available in … Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. I particularly love [GET SPECIFIC]. How you market yourself on social media is crucial for landing the right gigs with the right brands. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. a brand might want to create content or collaborate on a project that is showcased on your website as well. Now that you’ve done your research, you should have plenty of ideas on how you can creatively collaborate. It’s a more soft-sell approach that doesn’t look as spammy. If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) The Expert Opinion Pitch! You can then start to leverage connections you make, and connections of connections building up your network of brand, PR and agency contacts. Choose the right brand to work with. While follower count is important, brands are more interested in your Instagram engagement rate. Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how you’d like your media kit to look. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! 'marketing@brand.com'. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. Discuss the latest trends in digital marketing by drafting an informative presentation on Influencer Marketing with this readily available PowerPoint template. Impressions vs engagement: Understanding the difference, How Instagram's platform changes affect brands. The idea behind this email is to refer to the journalist’s recent story, then … If you’ve ever sat down at your computer to write a, Nikki is Later’s Editorial Manager. Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? Or you can choose from some of the many media kit templates that Canva’s designers have created to help get you started. Ends with action steps. Whether you’re a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work you’ve done, your achievements, and where you’d like to grow in your influencer career. ... Best slide, blue, business pitch… Brand pitch email template for experienced influencers and bloggers This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations … When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. and have Adobe Photoshop installed on your desktop. Ultimately, it’s easier to digest 4-5 well laid-out pages, than 1 super-cramped page that’s overloaded with information! My blog generates [STATS] readers per month and my Instagram has over [number] or followers and an engagement rate of X%. 4. But if you do, it’s time to take a look at your stats and record them in your media kit. I'm currently planning a trip to [LOCATION] on [DATE]. Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you’ll be posting about on their behalf. From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. For that reason, we’ve dedicated two pages in the Later influencer media kit template to your website and to your lead social profile! In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. How to position yourself as an influencer has a lot to do with your skill … Required fields are marked *. We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! Don’t worry if you don’t have a blog, you can delete this page from your template. https://blog.zine.co/how-to-pitch-yourself-as-an-influencer-to-brands In our. When it comes to design, it’s important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! What you've done in the past and what social channels you use frequently, 3. Now that we’ve covered what information you should include in your influencer media kit, it’s time to talk about designing your media kit! Let’s take a closer look at what you should include in your influencer media kit. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. 5. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. With conventional print readerships increasingly dwindling, and influencer reach growing daily, influencer advertising is absolutely here for the long haul, and in order to be taken seriously we need to show that we are skilled and knowledgeable professionals. 3)Content creation/collaboration email template. Keep Your Pitch Letter Short And To The Point . Here are some things to keep in mind while customizing your template: If you use specific fonts for your social media or your blog, and they’re installed on your laptop, you can use them in the Photoshop template. Make sure you do your due diligence on your chosen brand. While there’s no hard and fast rule on what stats to include in your influencer media kit, it’s a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. 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